SEO proposals are just like profile info on “Plenty of Fish”, you can embellish expectations if you want but the truth will come back to bite you! So what do you do? Be honest!
From what I’ve discovered in my happenings with SEO labor, you can’t guarantee your clients that they’ll have number one rankings if they hire you… having shared that, you CAN guarantee something… just be honest in your guarantees.
Certain high competition words should undoubtedly not be competed against on a skinny spending budget, but if the moolah is there and you are equipped to really invest the time into white hat search engine optimization work, nearly anything is doable.
For that low budget clientele, there’s a answer, too. The answer is to be rational about the website traffic you anticipate to receive for the funds you are willing to pay. Then, the SEO firm can select the proper level of competition keyword phrases and grind them inside the content properly in the appropriate way… and the race is on!
It all comes down to the sales pitch. Just keep in mind, when it comes to search engine optimization (SEO) it’s best to undersell and over deliver than it is to over sell and under deliver. Promise merely the most realistic success to your client. Sometimes you’ll have to teach the client to help them understand why the budget they are providing can only yield a selected degree of results. That can be a rough education and learning for some clients to get hold of. They will be disappointed that they can’t cause their phone ring off the hook for two hundred dollars a month, but if you break down the strategy for them and take some of the mystery out of the whole SEO magic, they might make a lot better client in the long run.
So remember these most important things:
Honesty is paramount.
Be realistic with your client.
Under-sell and Over-deliver. If you stick with these rules, you’ll have satisfied clients and word of mouth business.