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When it comes to setting up a new business, it can be difficult to come to terms with business terminology – especially if the process of setting up and running a company is completely alien to you. For instance, speaking to your bank about asset and sales finance may be a daunting notion in itself; but when you consider the possibility of getting tangled up in the jargon – and perhaps even losing credibility with your bank – the experience seems even more intimidating. However, if you keep your wits about you and make sure that you’re up to date on the latest financial terms, your bank’s asset and finance solutions are sure to benefit your business.

Make sure you begin with the basics: for starters, familiarize yourself with what asset and sales finance is. Essentially, asset and sales finance is a service through which banks can help businesses obtain a range of equipment – including plant and machinery, IT equipment, commercial vehicles, office furniture and cars, among a range of other necessary business items. The fundamental difference between asset financing and sales financing is that sales financing will help businesses obtain quick access to cash, while asset financing helps companies fund business equipment.

Cost-effective and expedient sales financing solutions will help businesses find enough working capital for operation. Factoring and invoice discounting are two important sales financing solutions. With factoring, for instance, up to 95 per cent of the value of approved invoices can be advanced within a certain time period, with the balance being paid on receipt. Invoice discounting involves a similar process, but with one crucial difference: in factoring, the client’s customers are aware of the bank’s involvement, whereas in invoice discounting they are unaware.

Asset financing is important because it will help business owners acquire assets in a financially viable way, without eating into vital cash reserves. Many banks and financial providers will offer a range of asset financing solutions to its customers. Hire Purchase is one example of an asset financing solution; this can help businesses obtain the asset they need immediately, but payments may be spread across the life of the asset in question. Hire purchase schemes will often allow you to keep the asset in question for a certain fee at the end of your term. Another important asset financing solution, called Operating lease, will allow a business to benefit from a particular asset, while the bank itself will take on the risk of the depreciating value of the asset.

Various banks and financial providers will offer a range of asset and sales finance solutions to their customers, regardless of the business tools and supplies that are needed. For example, some asset and sales finance providers, like Barclays Asset and Sales Finance will offer two separate leases: a Technology Lease to help a business’ technology needs and an Agricultural Lease which offers finance towards the purchase of machinery, land and vehicles, as well as a range of other benefits.

Many business owners simply set up shop and instantly start running ads. They never invest any time in designing their marketing or sales strategy. The result is that they lose thousands of dollars and usually don’t get the sales results that they’re after. We’re going to share with you a simple marketing strategy that’s time tested and business proven. It will empower you to get the maximum leverage from your marketing efforts.

Think of the overall market in your city. Your ‘potential market’ is comprised of all the potential buyers of your product or service in your city. To simplify the process, we overlay a ‘Spectrum’, called ‘The Buyer’s Spectrum’, over top of the potential market. Realize that on one end of the spectrum, 3-5% of the market have a preferred vendor (a family member, a business that they’ve been with for years, etc.) and will never buy from you.

On the other end of the spectrum, 3-5% of the market are NOW buyers and respond quickly to virtually any type of marketing. This leaves roughly 90% of the market that doesn’t want to buy what you’re selling right now yet WILL BUY at some future date.

Amazingly enough, the majority of companies focus their marketing efforts exclusively on the 3-5% of the market that are NOW buyers. They leave the remaining 90% of potential customers on the table. Their philosophy is that if a prospect doesn’t buy from them right now, then they discard them and focus on the ones that do want to buy from them. If you share this philosophy, you’re making A BIG MISTAKE!

‘Why’ do you ask? Well, think about a grove of orange trees. If you wanted to pick the ripe oranges, do you think that all of the oranges ripen at the same time? Of course not. The oranges ripen all at different times (we call this ‘The Customer Buying Cycle’). So what do you do, simply pick the few oranges that are ripe and then burn the rest of the field? Once again the answer is no. Yet this is what many companies do.

If you want to get more of the ripe oranges, then what you must do is water, fertilize and nurture the orange tree grove consistently. Bit by bit, the other oranges WILL RIPEN. And when they do, you’re there pick them. Now you may not get them all yet you’ll certainly get the lion’s share.

In the same way, you ‘water, fertilize and nurture’ the 90% of your potential market that doesn’t buy right away. And like the grove of orange trees, bit by bit, they too will ‘ripen’ or buy what you’re offering. If your marketing strategy addresses this, then you will get the lion’s share of the customers.

For you to get most out of your marketing and sales, your marketing strategy must address the phenomenon of both ‘The Buyer’s Spectrum’ and “The Customer Buying Cycle’ to be effective. Make sure to read our article “How To Increase Your Sales By 300% Or More By Effectively Leveraging Follow Up Systems”.